Africa · Film · Ownership

AFRICAN STORIES OWNED BY THE PEOPLE WHO made them.

The industry was built to extract value from the people who create it.
We are building Upstreem: back toward the source.
Where the filmmaker keeps what they made, and earns from it. Always.

• JOIN US UPSTREEM

FOR FILMMAKERS

Royalties grow as we grow.

Stream-tiered royalties starting at 25%, rising to 60% at platform maturity — written into your agreement at signing. When we hit 500 subscribers, your rate goes up. When we hit 1,500, it goes up again. The platform's growth is directly tied to better terms for you. That commitment is contractual, not aspirational.

FOR AUDIENCES

AFRICAN CINEMA IS THE genre default

On every major platform, African stories are filed under "world cinema," a polite way of saying "other." On Upstreem, African stories are the centre. The taxonomy, the subtitles in isiZulu, Sesotho and Swahili, the editorial voice: all of it is built from an African perspective outward. Not the other way aroun

what upstreem offers

a platform where african cinema lives, gets paid and gets remembered.

A world in which any filmmaker on the African continent can make their film, distribute it to a global audience, retain their IP, earn from it transparently, and have their work written about, archived, and celebrated, without surrendering any of it to a gatekeeper.

for filmmakers

YOU ARE THE STORY, not just the credit.

Every title on Upstreem features a full filmmaker profile: your statement of intent, your biography, your filmography. Why you made this film. What you were reaching for. On every other platform, the filmmaker is a footnote. On Upstreem, they are the headline.

for audiences

STREEMING CARRIES REAL IMPACT

Every stream you watch on Upstreem contributes directly to a filmmaker's livelihood. There is no algorithm deciding who earns. Every view is counted, every payment is transparent, every creator knows exactly what their work generated this month. Your subscription is participation in not just survival of rich African cinema but in its thriving.

Early access

Are you willing to
go upstreem?

Upstreem is in its founding stage. We are building with the filmmakers and audiences who believe the industry can work differently. If that's you, drop your email below. You will hear from us first.